LifeCycles Project Society, a Victoria-based food security NGO, requested photos and video for a crowdfunding campaign which met its $5000 goal to support their Fruit Tree Project, a long-running initiative to rescue fruit from hundreds of backyards which would otherwise go to waste. The fruit is donated to local food banks and made into value-added products like jams and cider that are sold to fund the campaign. I shot the crowdfunding video, made a blooper reel, and shot behind-the-scenes photos to post throughout the campaign and for future print and web advertising.